From Humble Beginnings Come Big AdventuresBetween them, Sophie & Peter have spent 50 years living, working and travelling in Asia. Their exploration of the far-reaches of the continent has revealed beautiful traditional techniques and design that are unrepresented in commercial contexts. With Peter’s background in design and Sophie’s eye for aesthetics, the idea for SOUQ was conceived to bring to the market original design that has it roots in traditional craft.
Honouring ArtisansSOUQ’s intention is to combine old-world crafts and materials with avant-garde design to create a new sophisticated style that is at once traditional and modern. In working with local artisans from remote and inspiring cultures, SOUQ gives the global market access to the uniqueness of these traditions that might otherwise remain unseen. In doing so, SOUQ provides them with a livelihood that enables them to keep their traditional skills and culture alive for future generations.
Integrity in Design and All We DoSOUQ believes in the integrity of design. We understand the hard-work and love that goes into creation so we do not condone copying. From the original design of our collections to the ethical means by which our fruits, vegetables and meats are sourced for our café, SOUQ is built around uncompromised integrity and ingenuity. We believe so strongly in these concepts that we personally identify, evaluate, and select each of SOUQ’s suppliers and materials. From winding road trips into the mountains of Java to long days enduring the harsh, dry climate of Mongolia, SOUQ is powered by passion, creativity and conscience.
The Creative - Sophie Gargett
Sophie began her career as a commercial litigation lawyer in Australia. After leaving the law Sophie moved to Shanghai where she worked as a food stylist and developed KID, a cashmere design brand that she built with Peter. Having spent many years living and travelling within Asia Sophie has discovered many pockets of creative trade in the region from which she sources much of SOUQ’s product. Sophie acts as Creative Director, buying from and working with artisans to create pieces for the store, merchandising and assisting Peter with SOUQ’s private label product design. Sophie’s talent and passion for cooking is the foundation of SOUQ Café for which she has created the menu and recipes.
The Designer - Peter Kemp
Peter has professionally metamorphosised many times over but has always been a 'designer'. He studied fashion design at RMIT in Melbourne and Architectural Drawing At UTS in Sydney. He has lived most of his life since then in a plethora of cities and countries throughout Asia, working extensively with artisans, craftsmen and manufactures throughout the region. Having spent the greater part of his career designing and fitting out bars, restaurants and commercial interiors, Peter has settled into designing and making product exclusively for Souq.
The Consultant - Sigrid Gibson
Sigrid, an interior designer, lives in Perth, Western Australia. Sigrid acts as a remote partner for SOUQ, contributing to creative and design concepts for the brand and products.