SLOW FOOD - /'sləʊ/ /'fu:d/

Slow Food began in Italy with the founding of its forerunner organisation, Arcigola, in 1986 to resist the opening of a McDonald's near the Spanish Steps in Rome. At its heart the movements aim is to promote local foods and traditional gastronomy and food production. Conversely it means an opposition to fast food, industrial food production and globalisation.

SLOW FASHION - sləʊ ˈfæʃən

A movement that fosters education of the consumer and brand alike, while promoting responsible consumption. It prioritises quality and celebrates timeless personal style.